It refers to the marketing of products or services with the help of internet. When some kind of promotional activity in the form of delivering marketing messages intended to attract the attention of new customers are conducted by using the internet or World Wide Web, it is termed as online/internet advertising, web marketing, Online marketing or “-Marketing. A lot of benefits are presented to the marketer by the internet, one of which is the lowered costs of information and media distribution to reach to the customers worldwide. The different online media are as follows:
- Banner Ads: These are called banner ads as the major portion of the screen of the computer or laptop is covered With the ad. These may be placed at the top or bottom of the screen. These may have different sizes as per the content of the ads.
- Tickers: It looks like a dialogue box which moves across the screen. It resembles to an alert or error message.
- Interstitial Ads: Some ads appear on the screen while the desired page is opening. These ads utilise the time lapse between the clicking and loading of a page. Once the person clicks on such ads the page automatically shifts to the advertiser’s page.
- Pop-Up Ads: Such ads appear on the screen as soon as the person opens a particular site. Before accessing the site, the person is offered with such ads which contain organisational messages. Now-a-days, other organisations may have the authority to post ads on different web pages.
- Video Ads: Now-a-days many online advertisers use video advertising, in which different video clips are made available on the screen at left, centre or right side of the screen. YouTube also displays some ads before playing the actual video.