Importance of employee engagement is as follows:
Retains Employees: Engaged employees are having an emotional and personal connection with organisation and colleagues. Whereas, disengaged employees work half-heartedly and are ready to switch organisation whenever they see any better opportunity. When an employee leaves then organisation has to reinvest its time, money and energy in searching for the replacement. Organisational higher degree of employee retention signifies that employees are more satisfied and organisational recruitment cost is low which helps organisation to minimise the cost of operation.
Retains Customers: When Employees serves a particular organisation for a longer period of time then organisation gains stability and unity. This results in skilled and experienced work force that can bring customer satisfaction. Hence, we can say that employee retention is directly linked to customer retention. With greater customer retention, organisation gain high profit, brand value and customer loyalty which boosts the cash inflow of the organisation.
Enhances productivity: With greater degree of employee engagement, productivity of employee also enhances. These employees act in smaller way and they seek innovation. They work with integration of management and co-workers in order to deliver greater results to organisation.
Increase in Employees Self-respect and Creativity: With higher degree of employee engagement, self-respect and crultivity of employee increases and this evokes organisational talent. These employees are highly dedicated and committed toward work and organisation. They are deeply concerned about the organisation and its vision and mission. Thus they make an effective use of their talent to deliver higher level of performance. They also act as a driving force to innovation so that organisation can grow to its full potential.
Helps in building Relation: An engaged employee build good personal and long-lasting relationship with their colleagues. Organisation which holds good employers principles, identifies capability possessed by employee and delivers better experience to professionals will definitely be successful.